Meridian & Co. was founded on a single conviction: marketing should be held to the same standard of rigour as finance, operations, and strategy. We exist to make marketing accountable — and remarkable.
Founded in 2012 in New York, Meridian & Co. began as a small team of strategists who had grown tired of watching marketing budgets evaporate into vanity metrics. We set out to build an agency that operated like a management consultancy — with structured methodologies, transparent measurement, and outcomes that CFOs could defend.
Today, we are 140 people across three continents, managing over $120M in annual client media spend. But our original principle remains: every recommendation must be defensible, every number must be traceable, and every campaign must be designed to compound.
We share our methodologies, our data, and our failures. Clients deserve visibility into how we think — and where we fall short.
We build systems that improve with time. A single brilliant campaign is worthless without infrastructure to sustain and scale it.
We measure ourselves against revenue outcomes, not output volume. Reports that do not tie to business results are rejected.
Speed matters, but only when pointed in the right direction. We prioritise strategic coherence with client leadership above rapid pivots.
Our leadership team brings senior experience from McKinsey, Bain, Google, WPP, and Fortune 500 marketing organisations. They are operators first, advisors second.
Chief Executive Officer
Alexandra spent twelve years at Bain & Company leading consumer and B2B marketing strategy for private-equity portfolio companies. She founded Meridian & Co. to bridge the gap between strategic consulting and executional marketing. She holds an MBA from INSEAD and sits on the board of the Marketing Accountability Standards Board.
Chief Growth Officer
David led performance marketing at Google for the EMEA enterprise sector before joining Meridian. He has managed over $400M in ad spend across search, social, and programmatic. At Meridian, he oversees all client-facing growth programmes and our internal analytics and attribution R&D lab. He holds an MSc in Econometrics from LSE.
Chief Creative & Brand Officer
Claire spent a decade at Wunderman Thompson and Droga5, where she led brand transformation programmes for telecommunications, financial services, and industrial clients. She believes creativity is a commercial discipline, not an indulgence. She leads Meridian's brand practice and our creative quality assurance system.
We operate physical offices in key commercial centres, with team members distributed across twelve markets to ensure local nuance and timely collaboration.
Americas Headquarters
125 West 55th Street, Suite 2800
New York, NY 10019, USA
Our largest office, housing strategy, performance marketing, and the CEO's team. Covers North American enterprise clients and LATAM expansion.
EMEA Headquarters
22 Farringdon Street, Level 5
London EC4A 4AB, United Kingdom
Our EMEA nerve centre, specialising in financial services, healthcare, and regulated-industry marketing across the UK, DACH, Nordics, and Benelux.
APAC Headquarters
168 Robinson Road, #12-01
Singapore 068912
Our fastest-growing hub, supporting enterprise technology and industrial clients across Southeast Asia, ANZ, Japan, and South Korea.